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Plain answers about websites, for realtors and every other business, tested against national data. More as we finish them.

  1. owning your own website has never been more important

    The case against making Instagram your storefront: Pew's numbers on who you are writing off, and what owning your address buys.

  2. the five pillars of good seo and getting cited by ai summaries

    What the PageSpeed circles mean, where they stop mattering, and the five kinds of work that get a local business found.

  3. our stack from 15,000 feet

    Flask, PostgreSQL, and Google Cloud, explained for people who run businesses. Why from-scratch beats the plugin junk drawer.

  4. do you need a website as a realtor?

    NAR's 2025 buyer data on where clients actually come from, and the three jobs a realtor site has to do about it.

  5. the paradox of property search and idx feeds

    Why the most-used feature in real estate belongs on the portals and not on your site.

  6. people who are looking for you will find you; what about everyone else?

    The case for a site strangers can find: buyers with questions, sellers without agents, and the AI answers they read.