Articles
Plain answers about websites, for realtors and every other business, tested against national data. Four threads, and more as we finish them.
Realtor websites
What a realtor site is for, tested against NAR’s buyer data. Websites for realtors.
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Your realtor website isn’t doing anything
The front door to the series: why most agent sites sit idle, the three jobs they should be doing and a two-minute test.
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Do you need a website as a realtor?
NAR’s 2025 buyer data on where clients come from, and the three jobs a realtor site has to do about it.
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The paradox of property search and IDX feeds
Why the most-used feature in real estate belongs on the portals and not on your site.
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People who are looking for you will find you; what about everyone else?
The case for a site strangers can find: buyers with questions, sellers without agents, and the AI answers they read.
Getting found
Search, AI answers and the slow work of being found. Web design in Philadelphia.
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The five pillars of good SEO and getting cited by AI summaries
What the PageSpeed circles mean, where they stop mattering, and the five kinds of work that get a local business found.
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How long does SEO take for a small business website?
Why a new site takes quarters to get found, what a realistic first year looks like and which numbers to watch while nothing seems to happen.
Owning your website
Why the site you own beats the platforms you rent. Web design in Philadelphia.
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Owning your own website has never been more important
The case against making Instagram your storefront: Pew’s numbers on who you are writing off, and what owning your address buys.
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Website builder or custom website? An honest answer
When a builder is enough, when it starts to hurt, and what you own on each side. Including the answer nobody selling a build gives you.
How we build
The stack, the process and when a site becomes an app. Web application development.
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Our stack from 15,000 feet
Flask, PostgreSQL and Google Cloud, explained for people who run businesses. Why from-scratch beats the plugin junk drawer.
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Do you need a website or a web application?
A website tells people about your business. A web application does a job for them. Four tests that settle which one you need.