Every website we build comes with Formed, our own form service. A visitor sends a message and gets an email back right away. It carries your logo and your voice, so it reads like the site they just left.
The short version
Formed comes with every website we build. There is nothing extra to buy.
Two emails go out for every message: a confirmation to the sender and a notification to you.
Both are built from your site’s logo, colors, typefaces and sign-off.
Every message is saved before an email goes out, so a failed send never costs you a lead.
Why the email after the form matters
The confirmation email is the first thing your business sends a new lead. On many sites a form plugin sends it as plain text, from an address the visitor doesn’t recognize. That person just spent a few minutes on a site built to earn their trust. The reply should feel like it came from the same place.
Your side matters too. When a lead comes in, you should be able to answer it in one tap.
What Formed sends
Every message produces two emails. The person who wrote gets a confirmation. It says the message arrived, signs off the way you do and can list your phone number for anything urgent. On sites that screen for bots, it also greets them by first name and quotes back what they sent. If they reply, the reply comes to you.
You get a notification with the sender’s name in the subject line and a button that replies to them. Every field sits on its own labeled line, with the page they wrote from underneath.
Built to match the site
Each site gets its own brand in Formed: the logo, colors, typefaces, footer and sign-off. The emails are built from that brand, so they share the look of the pages.
Inboxes are stricter than browsers. Gmail and Outlook ignore web fonts and won’t display SVG logos. So every brand lists the site’s own typefaces first, with a close match behind them. Every logo ships as an image drawn at twice its display size. Every email also has a plain-text version for inboxes that block HTML.
The contact form on henrymeigs.com
The confirmation Jane gets back
The example is a Philadelphia real estate site we built. The email keeps the site’s mark, the black rule under its header and its small spaced capitals. It signs off in a serif, like the site’s headings.
What happens behind the form
Formed saves every message to its database before it sends anything. If an email fails, the message is still there, and Formed records which email failed. Each site’s messages live in their own section of the database, kept apart from every other site’s.
Your site talks to Formed from its server, never from the visitor’s browser. The key that connects them never appears in the page source. Formed also caps each address at three confirmations a day, so nobody can use your form to flood a stranger’s inbox.
Formed is a web application of its own. It runs on the same stack as everything else we build: Flask, PostgreSQL and Google Cloud, with Resend delivering the mail.
Where it runs today
The henrymeigs.com contact form has run on Formed since March 2026. Our own contact form moved over in October 2026, so every message you send us goes through it too.
See it built
Questions people ask
Does Formed cost extra?
No. Formed comes with every website we build. We don’t sell it as a separate service.
Which address do the emails come from?
Your business name is the sender. The address sits on Formed’s own sending domain, which is signed so inboxes can verify it. Replies go straight to you.
Do the emails use my site’s fonts?
As far as each inbox allows. Gmail and Outlook ignore web fonts. So every brand lists your site’s typefaces first, with a close, widely installed match behind them.
What happens if an email fails to send?
The message is saved anyway. Formed stores every submission before it sends anything, and it records whether each email went out. A failed send never costs you the lead.
Can someone use my form to spam people?
Formed caps each address at three confirmations a day. The confirmation quotes a message back only on sites that screen for bots first. That keeps your form from becoming a way to mail strangers.
